Intellectual Property Rights Management: Rookies, Dealers and Strategists - Softcover

Alkaersig, L.

9781349500536: Intellectual Property Rights Management: Rookies, Dealers and Strategists

Softcover

ISBN 10: 1349500534 ISBN 13: 9781349500536

Verlag: Palgrave Macmillan, 2015

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Rese�a del editor:

This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.

Biograf�a del autor:

Lars Alk�rsig is Assistant Professor in the Department of Management Engineering at Technical University of Denmark.

Karin Beukel is Assistant Professor of Innovation and Entrepreneurship in the Department of Food and Resources Economics at Copenhagen University, Denmark.

Toke Reichstein is Professor in the Department of Innovation and Organizational Economics at Copenhagen Business School, Denmark.

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