How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations - Softcover

Inhaltsangabe

The Global Village: It's Here Corporate Reputation Corporate Reputation Management The Global Voice Think Global, Act Local The Barriers The Specialization of International Public Relations Issues Identification and Management Crisis and Catastrophe Communications Public Affairs Sponsorship? Philanthropy? or Promotion? The Infrastructure of Your Organization The Public Relations Agency Research

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