Multinationals in China: Business Strategy, Technology and Economic Development - Softcover

Zhang, S.; Pearce, R.

 
9781349367139: Multinationals in China: Business Strategy, Technology and Economic Development
Softcover
ISBN 10: 1349367133 ISBN 13: 9781349367139
Verlag: Palgrave Macmillan, 2011

Inhaltsangabe

Though it's widely understood that inward foreign direct investment has played a major role in mediating China's emergence into the international economic system, how and why MNEs have implemented their involvement as part of their global strategy is less well understood. This book explores the nature of the MNE in this era of globalization.

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Über die Autorin bzw. den Autor

ROBERT PEARCE is Professor of International Business Emeritus at the University of Reading, UK. He has published extensively in the areas of international business and economics. His current research interests are in the global strategies of MNEs, their creation and application of technology and the application of these aspects of their behaviour to issues in economics His most recent book, co-authored with Marina Papanastassiou is The Strategic Development of Multinationals.

SI ZHANG received her doctorate from the University of Reading, UK. She is an associate of the China in Comparative Perspective Network (CCPN) centre at the London School of Economics and Political Science, UK, and the John H Dunning Centre of International Business at the University of Reading.

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Verlag
Palgrave Macmillan
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
1349367133
ISBN 13 
9781349367139
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
167
Kontakt zum Hersteller
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Weitere beliebte Ausgaben desselben Titels

9780230577411: Multinationals in China: Business Strategy, Technology and Economic Development

Vorgestellte Ausgabe

ISBN 10:  0230577415 ISBN 13:  9780230577411
Verlag: Palgrave Macmillan, 2011
Hardcover