Inhaltsangabe
Introduction Strategic Management - Strategic Levels and Processes Key Strategic Concepts Competitive Advantage and Strategy Macro-environment - PEST Analysis, Types of Environment and Scenarios Industry - Levels and Definitions Industry (II) - Micro, Strategy, Strategic Dimensions and Groups Market - Segments, Key Success Factors and Minimum Success Factors Resources and Capabilities - Key Result Areas, Core Competences Industry Value Chain - Distributing and Changing Value Company Value Chain - Core Activities, Strategy, Outsourcing and other Perspectives Globalisation and Strategy Strategy and Crisis The Strategic Core as a Management Model in the Face of Complexity Guide to Book Chapters through the GIB Model Acknowledgements Figures
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