Operation Shopping Centers: Guidebook to Effective Management and Promotion (Classic Reprint) - Softcover

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Excerpt from Operation Shopping Centers: Guidebook to Effective Management and Promotion

Traces the evolution of the shopping center retailing concept to match the needs of suburban residential growth - the advent of planned communities - the de centralization of industry and attendant shifts in population - importance of new freeways and arterial highways and the changed pattern of living brought about by the increasing dependence on passenger cars for transportation - the importance of women drivers on the changes in shopping habits - the most desirable store locations for consumers - effect of suburban bus Systems on shopping habits station wagon living and the growth of the two-car families.

The professional services of a specialized field of shopping center market analysts have come into being - experts can now forecast potential retail sales in terms of consumer needs - their part in determining the right location for shopping cen ters - indications of future development to meet increase in family growth.

Effect of traffic congestion and limited parking facilities on downtown retail ing - convenience of shopping in the suburbs'-the one-stop shopping concept importance of plentiful free parking - more on studies of consumer needs in the market area - shifts in retail sales from downtown cities to outside the city areas - downtown merchants have not kept pace.

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