The Small Nursery (Classic Reprint): A Discussion of First Principles Governing Its Successful Establishment: A Discussion of First Principles Governing Its Successful Establishment (Classic Reprint) - Softcover

Inhaltsangabe

A practical guide for florists and retailers starting a small nursery department. This book outlines the basic principles of business organization and administration essential to nursery success, with a focus on service, unglamorous work, and steady growth.

The author speaks from hands-on experience, aiming to help readers understand how to turn a stock of plants into a thriving, service-focused business. It covers choosing stock, buying wisely, planning for planting, and building a customer-centered operation that works at a local scale.

• How to evaluate demand and position a nursery within a florist’s shop or local area.


• Practical buying tips, stock selection, and the importance of quality and service.


• Simple approaches to cost accounting and business organization.


• Strategies for communicating with customers and delivering reliable planting results.

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