Excerpt from Making Type Work
Back in the days when I first got the notion that I would like to learn how to make type do what I wanted, I used to make no end of dummy layouts. From magazines, newspapers, books and what not, I clipped all sorts of type pages, illustrations, orna ments and borders. Then I played with them in much the same way that the child in the kindergarten plays with its pieces of colored paper.
I was curious to see what would happen when I used this sort of picture, lettering, border or ornament with that sort of type.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Excerpt from Making Type Work
Back in the days when I first got the notion that I would like to learn how to make type do what I wanted, I used to make no end of dummy layouts. From magazines, newspapers, books and what not, I clipped all sorts of type pages, illustrations, orna ments and borders. Then I played with them in much the same way that the child in the kindergarten plays with its pieces of colored paper.
I was curious to see what would happen when I used this sort of picture, lettering, border or ornament with that sort of type.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Excerpt from Making Type Work
In advertising print, typography is merely the ser Vant of the advertising idea. It should not exist for itself at all. It should never obtrude by a display of dexterity for its own sake. It is merely the medium through which an advertising idea is given that physi cal form which helps the reader to grasp in the least time and with the least effort what is being said to him.
Any willful eccentricity of arrangement that hin ders the clear flow of the text injures the chances of the advertisement to get itself read and understood.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781333889029
Anzahl: 15 verfügbar