Disentangling Behavioral Intention (Bi) And Behavioral Expectation (Be) (Classic Reprint): The Latter Predicts Better: The Latter Predicts Better (Classic Reprint) - Softcover

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Intention vs. Expectation: Which predicts what you actually do? This study tests whether behavioral expectations outperform intentions in forecasting real weekend actions. The results suggest BE often yields stronger predictions than BI across a range of ordinary behaviors.

The authors compare two ways of measuring what people plan to do with how they actually behave. They recruited 197 students, gave one group a BI question set and another BE, then checked their weekend actions several days later. The findings show BE tends to be more predictive of later behavior than BI, with BE-B correlations generally larger than BI-B correlations.

These findings invite further exploration of how people form judgments about their actions and how researchers measure those judgments. The work highlights the potential advantages of using expectation-type measures in behavioral prediction and points to questions for future theory and practice.

• Compare two prediction constructs: intention (BI) vs. expectation (BE)


• Understand how BE often provides better forecasts of real behavior


• See a concrete study with 18 common weekend behaviors and matched self-reports


• Consider implications for research design and measurement in behavioral prediction

Ideal for readers of behavioral research, consumer psychology, and decision-making studies seeking practical insights into how people predict their own actions.

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