Strategic Alignment (Classic Reprint): A Model for Organizational Transformation Via Information Technology: A Model for Organizational Transformation Via Information Technology (Classic Reprint) - Softcover

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Excerpt from Strategic Alignment: A Model for Organizational Transformation Via Information Technology

More importantly, the emergence of the competitive role has significant implications for organizational transformation. This is because the mere superimposition of powerful I T capabilities on the existing organizational structure and processes is unlikely to yield superior competitive benefits. This is supported by one of the central messages from the recently concluded mit Research Project, Management in the 19905 (scott Morton, 1990) that successful organizations can be distinguished by their ability to leverage I/ T capabilities to transform their businesses (structures, processes, and roles) to obtain new and powerful sources of competitive advantages in the marketplace.

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