New Product Strategy in Small High Technology Firms (Classic Reprint) - Softcover

Inhaltsangabe

Unlock the playbook behind successful high-tech products. This book shows how small technology firms focus on core innovations to compete and grow in crowded markets.

This work analyzes how firms identify key core technologies, balance newness with market needs, and use strategic focus to drive performance. It presents a practical framework for evaluating product strategy, including how to weigh technological and market changes and how to map chances for growth across different market patterns. Ideal for readers who want a clear method to assess and sharpen a company’s product development path.

• Understand what makes a core technology valuable and how firms differentiate themselves.


• Learn a grid-based approach to classify product changes by technological and market newness.


• See how strategic focus correlates with growth across real-world firms in high tech.


• Gain practical steps for applying these ideas to startup or small-firm contexts.

This edition is a useful guide for entrepreneurs, product managers, and researchers who want actionable insight into strategic product development in high-technology settings.

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