I. C. S. Reference Library: Form Letters and Follow-Up Systems; Catalogs, Booklets and Folders; Management of General Campaigns; Management of ... Agency; How to Enter the Practical Fi - Softcover

Inhaltsangabe

Excerpt from I. C. S. Reference Library: Form Letters and Follow-Up Systems; Catalogs, Booklets and Folders; Management of General Campaigns; Management of Mail-Order Campaigns; Miscellaneous Details of Management; The Advertising Agency; How to Enter the Practical Field

In business intercourse, a letter is the best substitute for personal conversation, and the well-prepared form letter, though the body matter is printed and precisely the same communication is sent to thousands, reflects more Of the individuality than any other form of printed matter. The reason for the effectiveness of a form letter is not difficult to understand; it is better adapted todirect talk than any other class Of advertising matter, and merely because it is a letter, it is more likely to command attention. A man may throw ordinary printed matter aside, but he is more than likely to give some attention to the letters addressed directly to him.

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