Studio Light, Vol. 7: January 1916 (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Studio Light, Vol. 7: January 1916

Each of the five slogans deter mined the general nature of the picture that was to be made. The picture must fit, but it was left to the photographer to originate the picture idea that, in combina tion with the slogan, would make the reader want a Kodak.

The making of advertising pic tures might be considered the commercial photographer's busi ness, but the originating of pic ture ideas that will sell goods is anyone's business.

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