The Application of Commercial Advertising Methods to University Extensions (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from The Application of Commercial Advertising Methods to University Extensions

The extension division director is between two fires in the matter of publicity and advertising. The general public criticizes him for not advertising his courses more widely, and the faculty criticize him for alleged Offenses against their ideas of academic dignity. Students and others interested in the courses at Indianapolis have frequently said to those in charge of Indiana University extension classes, Why don't you advertise your courses more? Yet Indiana University uses more than the average number of devices for gaining publicity.

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