Consumer Behavior (Classic Reprint): An Annotated Bibliography With Special Emphasis on Food: An Annotated Bibliography with Special Emphasis on Food (Classic Reprint) - Softcover

Inhaltsangabe

How attitudes, packaging, and marketing influence the foods you choose—and why it matters.

This nonfiction work compiles and clarifies research on how consumer attitudes, branding, and packaging affect food choices. It surveys topics from brand loyalty and advertising to packaging design and the social aspects of how people buy dairy and other foods. The material is presented as an annotated bibliography, offering insights into widely used studies and journals in the field.

• How packaging, color, and design can influence attention and purchase decisions.
• What drives brand loyalty and how price, offers, and store loyalties interact with choice.
• How advertising and presentation shape attitudes toward dairy products and other foods.
• A broad view of research sources and methods used to study consumer behavior in food markets.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.