New Product Strategy in Small High Technology Firms: A Pilot Study (Classic Reprint) - Softcover

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Excerpt from New Product Strategy in Small High Technology Firms: A Pilot Study

Strategic focus is shown to relate directly to corporate growth in that small firms with more restricted degrees of technological and market change in their successive products outperform companies with wide diversity. The evidence suggests, however, that some product newness is better than no newness and that more technological change can be effectively employed in small company product strategy.

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