Multi-Project Strategy and Market-Share Growth (Classic Reprint): The Benefits of Rapid Design Transfer in New Product Development: The Benefits of ... in New Product Development (Classic Reprint) - Softcover

Inhaltsangabe

Explore how managing several new product efforts together can speed up growth and deliver stronger market results.

This book investigates a firm’s ability to guide multiple product development projects at once. It argues that coordinating design transfers and sharing technologies across projects can boost revenues and strengthen competitive position, especially in fast-changing markets.

- Learn how a multi-project approach differs from managing a single product
- See how rapid design transfer can improve efficiency and speed to market
- Understand the role of inter-project linkages and portfolio planning
- Discover potential organizational implications of coordinating multiple projects

Ideal for readers of product strategy, corporate planning, and technology management who want practical insight into portfolio-level decisions.

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