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Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development (Classic Reprint) - Softcover
Inhaltsangabe
Excerpt from Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development
This study focuses on two other perspectives that have been often underestimated with respect to different ways to utilize existing product technologies within the firm. First, technologies that are based on existing products with some modifications or enhancements can be used in a redesign of the same product line for a replacement, or in other cases they can also be transferred to another product line that targets a different market segment from the original product. While, in the first case, firms enhance the competitiveness of an original product, in the second case, they transfer technologies of one product to others to capture a new market segment and achieve economies of scope in development. These two different applications of the same incremental change scheme have clearly different implications on market competition at the corporate level. It is necessary to analyze the impact of the incremental changes by separating effects of the pure product enhancement verses the scope strategies.
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Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Excerpt from Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development
This study focuses on two other perspectives that have been often underestimated with respect to different ways to utilize existing product technologies within the firm. First, technologies that are based on existing products with some modifications or enhancements can be used in a redesign of the same product line for a replacement, or in other cases they can also be transferred to another product line that targets a different market segment from the original product. While, in the first case, firms enhance the competitiveness of an original product, in the second case, they transfer technologies of one product to others to capture a new market segment and achieve economies of scope in development. These two different applications of the same incremental change scheme have clearly different implications on market competition at the corporate level. It is necessary to analyze the impact of the incremental changes by separating effects of the pure product enhancement verses the scope strategies.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Multi-Project Strategy and Market-Share Growth: The Benefits of Rapid Design Transfer in New Product Development
In automobiles and other industries most large manufacturers have several product lines and constantly develop new products to replace existing products or to add completely new product lines. Managing the way different projects relate to each other technologically is extremely important in helping a firm leverage its engineering and financial resources, as well as existing technologies and designs, across multiple projects. Nonetheless, there has been little research that explores multi-project management.
The purpose of this paper is to explore product-development strategies used in the management of multiple automotive projects. An underlying hypothesis is that differences in multi-project strategy should influence the effectiveness of an entire firm in new product development. This paper proposes a typology of multi-project strategies, which categorizes new product development projects into four types: new design, rapid design transfer, sequential design transfer, and design modification. Based on this typology, this paper examines the potential influence of different types of multi-project strategies on market competitiveness. Using data on 210 new products introduced by 17 worldwide auto manufacturers between 1980 and 1991, this paper argues that high performers (measured by market share growth) more often utilized a rapid design transfer strategy. Under the rapid design transfer strategy, new technologies and designs developed as part of one project are quickly transferred to other projects within the firm.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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MultiProject Strategy and MarketShare Growth The Benefits of Rapid Design Transfer in New Product Development Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781332270941
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MultiProject Strategy and MarketShare Growth The Benefits of Rapid Design Transfer in New Product Development Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781332270941
Anzahl: 15 verfügbar