When and What to Buy (Classic Reprint): A Nested Logit Model of Coffee Purchase: A Nested Logit Model of Coffee Purchase (Classic Reprint) - Softcover

Inhaltsangabe

Understand how people decide what coffee to buy and how marketers can predict it. This book applies a sophisticated nested logit model to real shopping data, showing how household habits, promotions, and price changes shape category and brand-size purchases.

This edition walks you through the modeling approach, how forecasts are tested against holdout data, and what drives accuracy in predicting actual sales. It captures practical insights for evaluating marketing actions, inventory effects, and the impact of events like price runs or freezes on consumer behavior.

• How category-level and product-level factors interact to drive store purchases


• How inventory, promotions, and price shifts affect short-run sales and share


• Methods for validating models with calibration and holdout samples


• Applications to plan marketing actions and forecast market response

Ideal for readers of marketing science, retail analytics, and forecasting, who want a clear view of how advanced discrete-choice models translate into real-world sales insights.

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