The Science of Rhetoric (Classic Reprint): An Introduction to the Law of Effective Discourse: An Introduction to the Law of Effective Discourse (Classic Reprint) - Softcover

Inhaltsangabe

Master the laws behind persuasive speaking and clear writing In this rigorous introduction to rhetoric, you’ll explore how thought and language shape discursive impact. Grounded in systematic analysis, the work explains the general laws of mind and how they influence expression, memory, and emotion, with practical tests and classroom-ready exercises.

This edition surveys core topics from the nature of discourse to the rules that govern word choice, tone, and structure. It guides you through the relationship between thought and language, the forms of expression, and how to apply empirical principles to real writing and speaking.

• Understand how the laws of mind affect reasoning, imagination, and feeling in discourse.


• Examine how language interacts with thought and how words shape audience perception.


• Learn practical methods for analysis, critique, and construction of effective writing and speaking.


• Use structured exercises and definitions to build clear, persuasive expression.

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