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Business English and Correspondence: A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements (Classic Reprint) - Softcover
Inhaltsangabe
Excerpt from Business English and Correspondence: A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements
El The work throughout is based upon the sound theory that a knowledge of correct business letter writing is impossible without an understanding of the fundamentals of the English language. The book makes no attempt to force upon the business man the finer distinctions of word selection and style, nor to decry the growing use of time-saving business colloquialisms; but it does insist that careful diction, coherent sentences, and correct punctua tion are essential elements of effective business letters. For this reason the book is of practical value, both for home study and for reference, to the man who desires to form or perfect a clear, forceful, and correct business style. The author has spent twenty years in the study and practice of business letter writing, and is recog nized as an authority on the subject. It is the belief of the pub lishers that this book presents the simplest and most practical treatise on business letter writing that can be prepared.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Business English and Correspondence: A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements
El The work throughout is based upon the sound theory that a knowledge of correct business letter writing is impossible without an understanding of the fundamentals of the English language. The book makes no attempt to force upon the business man the finer distinctions of word selection and style, nor to decry the growing use of time-saving business colloquialisms; but it does insist that careful diction, coherent sentences, and correct punctua tion are essential elements of effective business letters. For this reason the book is of practical value, both for home study and for reference, to the man who desires to form or perfect a clear, forceful, and correct business style. The author has spent twenty years in the study and practice of business letter writing, and is recog nized as an authority on the subject. It is the belief of the pub lishers that this book presents the simplest and most practical treatise on business letter writing that can be prepared.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Business English and Correspondence: A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements
The business letter is the backbone of modern business. In many familiar instances it has entirely supplanted the traveling sales-man and the house-to-house canvasser; in other cases, it effectively supplements the efforts of the personal salesman by introductory letters and "follow-ups". The perfection of the typewriter, the dictating phonograph, and the many devices for imitating typewritten letters, has made the letter at once the greatest time- and labor-saver, and the greatest business-getter, of this age of trade and industry. In consequence, a practical knowledge of correct business letter writing is a distinct and valuable business asset.
A business firm is judged as much by its letters as by its clerks and salesmen. A slovenly letter is as offensive as a slovenly clerk; a discourteous letter is as objectionable, an inaccurate or ambiguous letter as dangerous, as though its statements were made orally by an employe or member of the firm. Indeed, a careless or tactless letter may prove even more prejudicial to the interests of the firm, for it constitutes a permanent record, which it may embarrass the firm to explain or defend. It should, then, be the first care of every business firm, and of every man who handles by letter his firm's affairs or his own personal business, to make certain that those letters are at once business-like in appearance, appropriate in phrasing, and accurate in statement.
The matter comprised in this handbook falls under two general heads: Business English and Business Correspondence. Under the first head are treated the elements of English grammar, the proper use of words, the construction of correct sentences and paragraphs, and the ordinary values and uses of punctuation marks. Under Business Correspondence are discussed the form of the business letter, its tone and style, the preparation of different types to meet varying business conditions, and the preparation and use of "form letters." Both sections are illustrated by many examples selected from actual business practice, and are supplemented by practice exercises.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Business English and Correspondence A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements Classic Reprint
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Business English and Correspondence
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781330872512
Anzahl: 15 verfügbar
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Business English and Correspondence : A Practical Treatise on the Methods by Which Expert Correspondents Produce Clear and Forceful Letters to Meet Modern Business Requirements (Classic Reprint)
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Taschenbuch. Zustand: Neu. Neuware. Artikel-Nr. 9781330872512
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