Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the ... Along General Lines of Retail Salesmanship - Softcover

Hubbart, Guy

 
9781330272008: Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the ... Along General Lines of Retail Salesmanship
Softcover
ISBN 10: 1330272005 ISBN 13: 9781330272008
Verlag: Forgotten Books, 2018

Inhaltsangabe

Excerpt from Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the Subject Matter Affords a Practical Basis for Self Improvement Along General Lines of Retail Salesmanship

Make the advertisement fit its purpose Different kinds of merchandising require different kinds of advertisements - the advertisement is not the event, it only herald's the store's selling program.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Reseña del editor

Excerpt from Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the Subject Matter Affords a Practical Basis for Self Improvement Along General Lines of Retail Salesmanship

Make the advertisement fit its purpose Different kinds of merchandising require different kinds of advertisements - the advertisement is not the event, it only herald's the store's selling program.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Reseña del editor

Excerpt from Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the Subject Matter Affords a Practical Basis for Self Improvement Along General Lines of Retail Salesmanship

Mr. Hubbart, the author of this book, is so well known as an authority in the field of advertising and salesmanship, that he needs little introduction to any person engaged in either of these two professions. As an educator it is probably safe to say that he has taught more young men and women the fundamentals of advertising and selling than any other teacher in the United States. As chief instructor in Columbia University School of Business, Mr. Hubbart has personally trained more than 2,400 salesmen and sales managers, and his success has been in a large part due to the fact that his knowledge of his two chosen subjects was learned through practical experience. He is a graduate of the University of Illinois and entered the advertising field on leaving college because of a genuine love for the work. It was for this reason that he rapidly forged to the front and in a very brief time became advertising manager for one of the best known stores in the Middle West. His reputation as an advertising man and sales executive grew rapidly, and for many years he was employed as an expert adviser by some of the most famous stores in the country.

As a teacher, Mr. Hubbart originated and developed the "Idea-and-merchandise" method which is now in use in virtually every important business school in the United States.

The major portion of the subject matter of this hand-book originally appeared as a series of articles in the Atlantic Coast Merchant. It has been amplified in several important respects and published in book form in response to the demand of several hundred merchants, advertising men and salesmen who wished to use it for their own guidance and for educational purposes.

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Forgotten Books
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1330272005
ISBN 13 
9781330272008
Einband
Tapa blanda
Anzahl der Seiten
88
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

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9780260059758: Advertising and Selling: Each of These Lessons Is Suitable for School Use and Outlines a Method by Which the Student or Sales Person of Goods, the ... Along General Lines of Retail Salesmanship

Vorgestellte Ausgabe

ISBN 10:  0260059757 ISBN 13:  9780260059758
Verlag: Forgotten Books, 2018
Hardcover