Lecture Notes Relating to a Systems Approach to Marketing (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Lecture Notes Relating to a Systems Approach to Marketing

Passive elements may be described as characteristic of the channels through which elements of flow move in travelling between active elements. Passive elements affect the signals (elements of flow) moving in the channel with which they are associated. However, passive elements cannot originate signals or affect active elements directly. Three types of passive elements may be defined. These are: (i) time delays which affect the movement of elements of flow between active elements; (2) dissipators which reduce the magnitude of elements of flow as they are transmitted between active elements; and (3) storage elements which accumulate backlogs of elements of flow.

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