Verwandte Artikel zu Our Master's Voice Advertising (Classic Reprint)

Our Master's Voice Advertising (Classic Reprint) - Softcover

Rorty, James

 
9781330261552: Our Master's Voice Advertising (Classic Reprint)
Softcover
ISBN 10: 1330261550 ISBN 13: 9781330261552
Verlag: Forgotten Books, 2018

Inhaltsangabe

Discover how advertising reshapes culture and daily life, told from inside the industry.

This provocative overview examines the advertising business as a force that stretches from newspapers and radio to packaging and direct mail. It explains how techniques create perceived value and desire, and why journalism sometimes bends to fit commercial aims. Through memoir-like storytelling and sharp satire, the book traces the rise of a powerful, sometimes troubling system and its impact on public culture.


  • Learn how ads promise solutions and steer consumer behavior

  • See real stories from the author’s early ad agency days and front-line experiences

  • Explore tensions between business interests, journalism, and public trust

  • Examine debates over standards, regulation, and the role of consumer advocacy



Ideal for readers interested in the history of advertising, media influence, and the interplay between commerce and society.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Forgotten Books
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
1330261550
ISBN 13 
9781330261552
Einband
Taschenbuch
Anzahl der Seiten
405
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