Marketing Methods and Policies (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Marketing Methods and Policies

Students of business have, in the past, devoted more attention to the aids than to the heart of business marketing. This has been true largely because more information has been available on these subjects.

These professions have benefited from the study given to them. More information is constantly becoming available on marketing. The increasing amount of study that is now being devoted to market ing should improve marketing methods, increase marketing efficiency, and reduce marketing costs.

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