Excerpt from How to Run a Store at a Profit: Figuring Expenses and Mark-Up Counter and Window Displays How a Retailer in Creased Business 400% In Fourteen Months Short Cuts in Handling Trade Larger Net Profits Training Your Men to Sell
Think nothing of the large gross profit, for out of it must come all your running expenses. Know your cost to run and measure your success only by net profit.
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