Verwandte Artikel zu Good Will Trade-Marks and Unfair Trading (Classic Reprint)
Inhaltsangabe
Excerpt from Good Will Trade-Marks and Unfair Trading
Several special problems of good will which are just forcing themselves upon the attention of business men are also dealt with; advertising and sales policies which promise good will or threaten ill will; how the value of good will is arrived at; standard and cut prices in their relation to good will; how any proprietor may distin guish his business in an effective way, and control new, ingenious and subtle sorts of unfair trading.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Reseña del editor
Excerpt from Good Will Trade-Marks and Unfair Trading
Several special problems of good will which are just forcing themselves upon the attention of business men are also dealt with; advertising and sales policies which promise good will or threaten ill will; how the value of good will is arrived at; standard and cut prices in their relation to good will; how any proprietor may distin guish his business in an effective way, and control new, ingenious and subtle sorts of unfair trading.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Reseña del editor
Excerpt from Good Will Trade-Marks and Unfair Trading
Every business worth imitating has the problem of mistaken identity to deal with. The enthusiasm over a successful product, package, trade-mark, method or piece of copy hatches out its double almost overnight.
In the last thirty years, long range advertising and national distribution have become dominating mercantile facts. Manufacturer and jobber have quite generally adjusted themselves to this change. The retailer is now a dispenser of many standard brands to a neighborhood educated in trade-marks, trade names, labels and distinctive packages. Even the professional man no longer has a local but a sectional or national clientele.
Two trade provisions, consequently, are becoming every year more vital to the going concern; means of identification by which a pleased public, once won, will continue to distinguish its productions anywhere; and a trained "police power" to restrain or destroy the infringements and unfair competition which naturally attack any successful enterprise.
Around this twentieth century need of every progressive business for a constructive and protective policy as regards good will, this volume has grown.
It is not a law book. The author has returned to it, chapter by chapter, from working with business men and concerns in their efforts to defend and increase their trade good will.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
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Good Will TradeMarks and Unfair Trading Classic Reprint
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781330060049
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Good Will TradeMarks and Unfair Trading Classic Reprint
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000. Artikel-Nr. LW-9781330060049
Anzahl: 15 verfügbar