Modern Methods in Selling: A Book for Every Man and Woman in Business (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Modern Methods in Selling: A Book for Every Man and Woman in Business

First the seller must be considered; and we shall vary here from the usual treatment of this angle and consider the seller in his broadest sense. Primarily the manufacturer or jobber or retail dealer is the seller, and coming second arily is the salesman, or sales letter-writer and advertising man or other representative. We can not hope to get very far with the buying public unless the maker or manufacturer or dealer is right in his methods and policy. The ability, and energy, and accomplishments of the salesman or other representative will be of no avail unless what is back of him measures up to the usual demands. Nor can we hope to get very far unless the salesman or other represen tative has the personality and ability demanded in his line of work. He goes out personally, or, if it be the advertising man, in the advertise ments of the company, to educate, and appeal, and represent. His virtues are the company's virtues, his failings the company's failings.

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