Advertising: Selling the Consumer (Classic Reprint) - Softcover

Inhaltsangabe

Excerpt from Advertising: Selling the Consumer

Marketing a young man's time - The buyer not an expert judge of intrinsic values - Sentiment is the basis of satis faction - Disaster follows price competition -the salesman's judgment must be re spected-market control a money-making occupation - Publicity Will correct all evils of market control - Consumers should pre fer goods bearing the producer's trade mark - The dangerous position of some manufacturers.

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