Provides an evolutionary perspective on the origin of products. Offers a method to give designers directions in New Product Development.
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Arthur. O. Eger is a Professor of Product Design. He has a broad experience in industrial design engineering, wrote and edited over fifteen books, and published over 100 articles and papers. He is a member and Chairman of the Board of the Department of Industrial Design Engineering of KIVI, the Royal Institution of Engineers in the Netherlands.
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