Media/Impact: An Introduction to Mass Media (Cengage Series in Communication Arts) - Softcover

Biagi, Shirley (California State University, Sacramento)

 
9781305580985: Media/Impact: An Introduction to Mass Media (Cengage Series in Communication Arts)
Softcover
ISBN 10: 1305580982 ISBN 13: 9781305580985
Verlag: Cengage Learning, Inc, 2016

Inhaltsangabe

From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.

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Über die Autorin bzw. den Autor

Shirley Biagi is a professor in the Department of Communication Studies at California State University, Sacramento. Her bestselling text, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, is also published in Canadian, Greek, Spanish and Korean editions. Biagi has authored several other Wadsworth Communication texts, including MEDIA/READER: PERSPECTIVES ON MASS MEDIA INDUSTRIES, EFFECTS AND ISSUES and INTERVIEWS THAT WORK: A PRACTICAL GUIDE FOR JOURNALISTS. Along with Marilyn Kern-Foxworth, she is co-author of FACING DIFFERENCE: RACE, GENDER AND MASS MEDIA. She served as project interviewer for the Washington Press Club Foundation Women's Oral History Project and was editor of American Journalism, A Journal of Media History, published by the American Journalism Historians Association.

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Verlag
Cengage Learning, Inc
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1305580982
ISBN 13 
9781305580985
Einband
Taschenbuch
Anzahl der Seiten
448
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Buchpark GmbH
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