International Business - Softcover

Über die Autorin bzw. den Autor

Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK.

Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.

Von der hinteren Coverseite

Develop an in-depth understanding of the shifting complexities of global business environment

International Business, 9th Edition, by Collinson, Narula, Qamar and Rugman combines data, evidence, case studies and latest examples to reflect the new realities of managing multinational businesses in a rapidly changing world. It connects key theories, methodological tools and analytical frameworks to map trends, make predictions and take on the role of decision makers in business and governments to enable them to lead organizations with real insight in a complex, global business environment.

Aimed at undergraduate and postgraduate business students, as well as practicing managers, the new edition of this textbook offers a strong focus on socially responsible business strategies of multinational firms, including practical ways to combine profitability with wider accountability for contributing to inclusivity and sustainability.

Key features include:

• An interdisciplinary approach, covering economic, political, social and cultural dimensions of business and management.
• Coverage of multiple geographic perspectives – local to global – combined with views from managers within firms coping with external complexity.
• A new chapter on corporate ethics and corporate social responsibility (CSR) with unique case studies to provide a strong ethical dimension to international business management.
• A thorough study of international business strategies, including multinational business strategy and organisation structures, and the connections between corporate strategy and national economic competitiveness.
• New and updated case studies, including growing trade opportunities in Africa, impact of sanctions on Russia during the Ukraine war, US-China trade war, Uber's global expansion, Zara's sustainability strategy, Netflix in Mexico, and innovation at Samsung.

About the authors:

Simon Collinson is a Chaired Professor at Zhejiang University, China. Prior to this, he was the Founding Director of the City-Region Economic Development Institute (City-REDI and WMREDI) and Professor of International Business and Innovation at the University of Birmingham, UK.

Rajneesh Narula is the John H. Dunning Chair of International Business Regulation at the Henley Business School, University of Reading, UK.

Amir Qamar is a Lecturer (Assistant Professor) in Strategic Management at Birmingham Business School, University of Birmingham, UK.

Alan M. Rugman was the founding author of this textbook and Professor of International Business at the Henley Business School, University of Reading, UK. This book serves as a reminder of his contribution to the IB field.

Pearson, the world’s learning company.