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Double Your Price: The Strategy and Tactics of Smart Pricing: The Pricing Book_p - Softcover

Falzani, David

 
9781292426341: Double Your Price: The Strategy and Tactics of Smart Pricing: The Pricing Book_p
Softcover
ISBN 10: 1292426349 ISBN 13: 9781292426341
Verlag: FT Publishing International, 2023

Inhaltsangabe

Winner of the Sales and Marketing Business Book Awards2024  Getting your pricing strategy right is the difference between sustainable growth, investing in product development, and happy, engaged customers and stakeholders. Harvard Business Review research shows that pricing has almost 4 times as much influence on a company's ability to reinvest than top line sales growth. But if you don't understand the psychology of pricing, having the wrong price can undermine your chances for success.  
Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:  

  • How much should we charge for our product or service?  
  • How much are our customers willing to pay?  
  • If we increase our price, will we lose customers?  
  • How can setting prices help us cover our costs?  
  • What are the benefits of a pricing strategy?  
  • Will increasing or decreasing prices help my business to succeed? 
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance, and a Foreword by Lord Sainsbury.
A well-designed and progressive pricing strategy is one of the most powerful tools available to businesses. Get yours right.  Judges feedback for Double Your Price from the Business Book Awards 2024:
  • "Double Your Price has changed the way the judges think about pricing
  • Its easy to navigate, and takes a simple concept and explains convincingly why it should be applied to any business
  • It gives compelling strategies to address chronic undercharging, ways to build the value to the customer as well as useful insights on pricing with premium customers in mind
  • Well-researched and actionable, the judges were impressed with what they discovered about the psychology of pricing

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Über die Autorin bzw. den Autor

Professor David Falzani MBE is a serial entrepreneur, business consultant and non-executive director. He began his career as an engineer at IBM, before joining a Silicon Valley style start-up, Madge Networks, which grew from 240 employees to 2,000 in 3 years and IPO'd on the NASDAQ. This experience led him to study for an MBA at The Wharton School (USA) and SDA Bocconi (Italy). 
He has been a mentor and/or trainer for growth programmes at Nottingham University, and Oxford University Saïd Business School, as well as Royal Academy of Engineering's Leaders in Innovation Fellowship and Enterprise Hub overall, supporting over 2,000 companies. David is a Professor at Nottingham University Business School's Haydn Green Institute and has published more than 60 articles and blogs.

Von der hinteren Coverseite

Getting your pricing right means the difference between success and failure for many businesses. The right price can mean sustainable growth, and happy, engaged customers and stakeholders. But if you don't understand the psychology and strategy of pricing, you will undermine your chances for success.

Double Your Price is your practical, accessible guide on the theory, strategy, psychology, and execution of pricing. With useful tools, and clear, realistic guidance on how to leverage pricing to drive business success, you'll be able to answer the following questions for your business or product:  

  • How much should we charge for our product or service?  
  • How much are our customers willing to pay?  
  • If we increase our price, will we lose customers?  
  • How can setting prices help us cover our costs?  
  • What are the benefits of a pricing strategy?  
  • Will increasing or decreasing prices help my business to succeed? 
Covering how pricing works, how to avoid cognitive bias, how to convince others, and many different pricing strategies, Double Your Price includes a practical set of insights, tools, and actionable guidance. 
 

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Verlag
FT Publishing International
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1292426349
ISBN 13 
9781292426341
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
256
Kontakt zum Hersteller
Pearson Benelux BV
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