Retail Management, Global Edition - Softcover

Berman, Barry; Berman, Barry R.; Evans, Joel R.; Chatterjee, Patrali M.

 
9781292214672: Retail Management, Global Edition
Softcover
ISBN 10: 1292214678 ISBN 13: 9781292214672
Verlag: Pearson, 2017

Inhaltsangabe

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Pearson
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
1292214678
ISBN 13 
9781292214672
Einband
Taschenbuch
Anzahl der Seiten
594
Kontakt zum Hersteller
Pearson Benelux BV
productsafety@pearson.com

Kabelweg 37
Amsterdam
1014 BA
Niederlande

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