Power of Purpose, The: Inspire teams, engage customers, transform business - Softcover

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John O’Brien is an ethical purpose expert who has worked closely with clients including HRH The Prince of Wales, individual entrepreneurs and over half the FTSE 100. He is co-founder of Destria Partners, the international purpose agency based in London, whose clients have included amongst others, Virgin Atlantic, Etihad, L’Occitane, WWF, Walgreen Boots Alliance, Banco Intessa and the UK Government. He is Chair of the London based Knot network of ethical leaders: www.theknot.so. As a committed philanthropist he is patron, trustee and special representative of a variety of not for profit initiatives including INTBAU, MPCT, The Patchwork Foundation, United Purpose and Remember WW1.

Andrew Cave is a renowned business journalist and author of 25 years’ experience. He has written for the Daily Telegraph since 1996, for three years as the New York based US Business Correspondent, five years as Associate City Editor and four years writing the City Life column. Andrew currently writes the weekly business profile in the Sunday Telegraph and regular columns for Forbes, CityAM and CorpComms Magazine. He also writes obituaries of business leaders for The Times. Andrew is the co-author of The Secrets of CEOs, based on interviews with 200 global chief executives. Andrew joined Destria Partners in 2016 as lead on business media advisory activities.

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?Purpose is the secret ingredient to exceptional ?performance, happier employees and clarity in a
?VUCA (Volatile, Uncertain, Complex and Ambiguous) ?world. But how do you find such purpose and ?ensure it propels your business forward?
?
?How can purpose provide clarity?
??How can it accelerate success?
??How can it build a long-term sustainable business?
?

The Power of Purpose shares a simple six-step framework to help you ?identify, clarify and shape your business purpose, gain a competitive ?advantage and boost your bottom line. But the benefits are not just
?commercial: you’ll also accelerate innovation, simplify decisions, ?inspire employees and build customer and brand loyalty.

?With interviews from some of the world’s most successful business ?leaders covering how they bring ethical purpose in business to life, ?you’ll quickly learn how to harness the authentic values of your
?business and discover how you can embody your purpose as a leader.