Stepping Up (Book): How to accelerate your leadership potential - Softcover

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Dr Sarah Wood (PhD) is Co-founder and Co-CEO of Unruly. Unruly is a social advertising company, bought by Rupert Murdoch/News Corporation in 2015 for £114million. Sarah was critical in brokering the deal with News Corporation. Since its inception in 2006, Unruly has worked with 90% of Advertising Top 100 Brands including work with Adidas, Dove, Evian and Renault.

Sarah is an associate lecturer at University of Cambridge, teaching a Masters course since 2012. In collaboration with Cass Business School, Sarah’s company Unruly hosts a pop up university offering free lectures by business leaders and academic tutors to inspire new entrepreneurs in Brick Lane, Shoreditch. As part of her former academic studies, Sarah has experience of writing and publishing a book on a niche history topic.

Recent awards include Veuve Cliquot “Business Woman of the Year, 2016”, Forbes’ “Top 15 Woman to Watch”, Red magazine “Digital Woman of the Year” and Computer Weekly’s “Most influential Women in UK IT”.

Niamh O’Keeffe is Founder and MD of First100 and CEOassist leadership advisory businesses. Formerly a strategy consultant with Accenture. Niamh’s executive coaching clients include senior executives at Accenture, Barclays, BP, BT, Eircom, Microsoft, Oliver Wyman and Vodafone.

She is aauthor of 3 Pearson/FT Publishing International titles: Your First 100 Days, Lead your Team in your First 100 Days and Your Next Role.

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"Sarah is one of the most inspiring leaders I know, anyone wanting to become one too should read this book." Baroness Martha Lane Fox, founder of lastminute.com, Chancellor of The Open University, Board Member of Twitter.

“This book is so needed. A manual for the leadership generation that want to create their own future.” Kathryn Parsons. Co-Founder & Co-CEO, Decoded.

““Leadership can be practised at all levels. Step up or step out of the way.” Thales Teixeira, Professor at Harvard University

Ever felt like you need an inspired action plan on how to step up?

Stepping up could be about taking on your first leadership or management role. It could be about changing your career, or leaving employment to start up on your own. It could be about changing the way you run a team already under your management.

Whatever your circumstances, you will face the same issues we all do: changing attitudes, changing technology and our fast-moving rollercoaster of a world. Stepping Up will inspire and equip you to understand and respond to that change and develop your ability to lead yourself and others through it.

Follow the practical five point framework on how to step up and fulfil your ambitions:

1. Vision – How to reset your rules in a complex and changing landscape

2. Values – Develop your leadership mission by understanding why you want to lead

3. Velocity – Invest in yourself and build the skills  and capabilities of a great leader

4. Votes – Invest in your team and bring together a fantastic team of people to take you on your journey

5. Victories – Deliver brilliant results and ensure you can deliver on your promises

Accelerate your skills and potential, and take charge of your leadership career.