Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition - Softcover

David, Fred R.; David, Forest R.

 
9781292148496: Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition
Softcover
ISBN 10: 1292148497 ISBN 13: 9781292148496
Verlag: Pearson Education Limited, 2016

Inhaltsangabe

For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts. This edition includes 30 new cases and end-of-chapter material, including added exercises and review questions.

 

 

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Verlag
Pearson Education Limited
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1292148497
ISBN 13 
9781292148496
Einband
Taschenbuch
Anzahl der Seiten
688
Kontakt zum Hersteller
Pearson
https://in.pearson.com/

via Lombardia 4
Arluno
Milano
20004
Italien

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