This is an accessible and academically rigorous guide to the themes and functions of management. It contains in depth case studies that examine key management issues in a broad range of organisations, from Apple and Virgin to the British Heart Foundation and Management in Practice features full of insights into contemporary management activities. Entrepreneurship, sustainability, governance and internationalization are integrated throughout, giving clear guidance on how students can further their understanding of these key topics.
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David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. Management: An Introduction has supported students and educators since 1998.
David Boddy’s market-leading text is the one guide today’s students and tomorrow’s managers need to read. A comprehensive introduction to the themes and functions of management, this book is an accessible and academically rigorous guide through the field. Now into its seventh edition, it continues to be the most up-to-date and reliable text of its kind. Management: An Introduction offers:
This is the ideal text to accompany a first course in management, either as an undergraduate or a postgraduate.
David Boddy is a Research Fellow at the Adam Smith Business School, University of Glasgow. He is the author of three other Pearson books: Essentials of Management (2012), Managing Information Systems (2009) and Managing Projects (2002).
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