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Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use - you'll find yourself referring back to them again and again.Contraportada:
STRATEGY IN ACTION
WINNER OF COMMUTER'S READ, CMI MANAGEMENT BOOK OF THE YEAR
AND AMAZON’S BEST BUSINESS BOOKS AWARD
The Strategy Book focuses on how you can create powerful strategies to deliver success in a competitive world. It answers the following questions:
Using the art and science of strategy, The Strategy Book has been fully updated and will help you tackle the really important challenges you face both in developing strategies and putting them into action. Its aim is to give you best ideas wrapped up in a usable, enjoyable package.
'Max Mckeown demystifies the strategy process
and challenges the reader to really think and take action.
With its rich array of strategy tools, this book will help
bridge the "theory-practice gap" to produce results
which really matter.'
Professor Linda Holbeche, author of The High Performance
Organisation , Centre for Leadership
Innovation, University of Bedfordshire
‘A great and truly helpful book which I fully expect to
reference back to for years to come.’
Geir Holmer, ex-Virgin Media Independent Consultant
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