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Hooked: Why cute sells...and other marketing magic that we just can't resist: Revealing The Hidden Tricks Of Memorable Marketing - Softcover

Fagan, Patrick

 
9781292074429: Hooked: Why cute sells...and other marketing magic that we just can't resist: Revealing The Hidden Tricks Of Memorable Marketing
Softcover
ISBN 10: 1292074426 ISBN 13: 9781292074429
Verlag: Pearson Business, 2016

Inhaltsangabe

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

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Über die Autorin bzw. den Autor

Patrick Fagan is a behavioural science consultant, university lecturer and Sunday Times bestselling author. He now runs his several data science and behavioural science-focused businesses.

Von der hinteren Coverseite

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

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Verlag
Pearson Business
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
1292074426
ISBN 13 
9781292074429
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
208
Kontakt zum Hersteller
Pearson Benelux BV
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