Public Relations: Strategies and Tactics, Global Edition

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9781292056586: Public Relations: Strategies and Tactics, Global Edition
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Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.

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Dennis L. Wilcox
Verlag: Amsterdam Pearson Education Addison-Wesley Longman Dez 2014 (2014)
ISBN 10: 1292056584 ISBN 13: 9781292056586
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Buchbeschreibung Amsterdam Pearson Education Addison-Wesley Longman Dez 2014, 2014. Taschenbuch. Buchzustand: Neu. 254x204x22 mm. Neuware - Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts. 624 pp. Englisch. Artikel-Nr. 9781292056586

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