Verwandte Artikel zu Global Marketing: Student Edition

Global Marketing: Student Edition - Softcover

Keegan, Warren J.; Green, Mark C.

 
9781292017389: Global Marketing: Student Edition
Softcover
ISBN 10: 1292017384 ISBN 13: 9781292017389
Verlag: Pearson Education, 2014

Inhaltsangabe

For undergraduate and graduate courses in global marketing The excitement, challenges, and controversies of global marketing. Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help students apply the 4Ps to global marketing. MyMarketingLab for Global Marketing is a total learning package.

MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress.

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Verlag
Pearson Education
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
1292017384
ISBN 13 
9781292017389
Einband
Taschenbuch
Anzahl der Seiten
621
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Riccardo Bacigalupo
riccardo.bacigalupo@sanoma.it

Sanoma Italia Via Arconati, 1 �
Milano
20135
Italien