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Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know - Softcover

Birkinshaw, Julian

 
9781292016856: Key MBA Models: The 60+ Models Every Manager and Business Student Needs to Know
Softcover
ISBN 10: 129201685X ISBN 13: 9781292016856
Verlag: Pearson, 2015

Inhaltsangabe

Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline – from Strategy and Finance to Marketing and Accounting – and distils them into concise summaries of what they are and how to apply them.

 

Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60+ models fall into the following categories:

  • Strategy
  • Business Economics
  • Finance
  • Decision Science
  • Accounting
  • Operations
  • Marketing
  • Organisational Behaviour

The term ‘model’ is used loosely – in some cases it might be a framework (The 4 Ps of Marketing, Porter’s Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model).

 

 

Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

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Über die Autorin bzw. den Autor

Julian Birkinshaw is Professor and Chair of Strategy & Entrepreneurship at LBS. He's a Fellow of the British Academy & holds PhD & MBA degrees. He was recently placed 39th on the global “Thinkers 50” list of thought leaders in the field of management. Ken Mark is a businessman, entrepreneur, research & writer. He's written more than 100 case studies for use in MBA classrooms.

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Key MBA Models provides easy access to the core models, tools and concepts that are covered on MBA programmes.  Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.

 

Covering over 60 key models that have been picked from programmes around the world, Key MBA Models cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips.  It has all the essentials of an MBA, distilled into one book, that can be referred to again and again.

 

EXPERT GUIDANCE FOR YOUR MANAGEMENT CAREER

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Verlag
Pearson
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
129201685X
ISBN 13 
9781292016856
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
296
Kontakt zum Hersteller
Pearson Benelux BV
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