Graphic Design Solutions, International Edition - Softcover

Introduction. Historical Timeline. Part 1: FUNDAMENTALS OF GRAPHIC DESIGN. 1. Introduction: The Graphic Design Profession. 2. Graphic Design: The Basics. 3. Typography. 4. The Graphic Design Process. 5. Creativity & Concept Generation. 6. Visualization and Color. 7. Composition. 8. Proportional Systems and The Grid. Part II: APPLICATIONS. 9. Posters. 10. Book Cover Design. 11. Branding & Visual Identity. 12. Advertising. 13. Interactive Design & Motion Graphics. 14. Corporate Communication: Brochures, Annual Reports, and More. 15. Package Design. Part III: THE PROFESSION AND CAREERS (Available online only). 16. The Portfolio and Job Search.

This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of historical, modern, and contemporary design and of their interaction throughout.