Verwandte Artikel zu Marketing Strategy

Marketing Strategy - Softcover

Ferrell, O. C.; Hartline, Michael

 
9781285084794: Marketing Strategy
Softcover
ISBN 10: 1285084799 ISBN 13: 9781285084794
Verlag: SOUTH WESTERN EDUC PUB, 2012

Inhaltsangabe

Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.

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Verlag
SOUTH WESTERN EDUC PUB
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
1285084799
ISBN 13 
9781285084794
Einband
Taschenbuch
Anzahl der Seiten
347
Kontakt zum Hersteller
Cengage Learning
https://www.cengageasia.com/

5191 Natorp Blvd
Mason
OH
45040
USA
Verantwortliche Person
Nicht verfügbar