Services Marketing: An Interactive Approach - Softcover

Fisk, Raymond P.; Grove, Stephen J.; John, Joby

 
9781285057132: Services Marketing: An Interactive Approach
Softcover
ISBN 10: 1285057139 ISBN 13: 9781285057132
Verlag: SOUTH WESTERN EDUC PUB, 2013

Inhaltsangabe

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. Available with InfoTrac Student Collections http://gocengage.com/infotrac.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Raymond P. Fisk (B.S., M.B.A., and Ph.D. from Arizona State University) is Professor and Chair, Department of Marketing at Texas State University-San Marcos. His research focuses on services marketing and service design. He has published in the Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Service Management, European Journal of Marketing, Service Industries Journal, Journal of Health Care Marketing, and others. His books include: Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, Marketing Theory: Distinguished Contributions, Services Marketing: An Annotated Bibliography, and Interactive Services Marketing, 3rd Ed. Stephen J. Grove (B.A, M.A, Texas Christian University; Ph.D., Oklahoma State University) is Professor of Marketing at Clemson University. He has published in the Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Services Research, Journal of Public Policy and Marketing, Journal of Advertising, Journal of Advertising Research, Journal of Current Issues and Research in Advertising, Journal of Macromarketing, Journal of Business Research, Journal of Personal Selling and Sales Management, The Service Industries Journal, European Journal of Marketing, Journal of Services Marketing, Managing Service Quality, and others. His books include: Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, and Interactive Services Marketing, 3rd Ed. Joby John (B.S. Pharmacy, Birla Institute of Technology and Science; M.B.A, Madras University, Ph.D. Oklahoma State University) is Professor of Marketing and Dean of B.I. Moody III College of Business Administration at the University of Louisiana at Lafayette. He has published in the European Journal of Marketing, International Marketing Review, Psychological Reports, Journal of Health Care Marketing, Health Care Management Review, Managing Service Quality, The Journal of Services Marketing, The Service Industries Journal and others. His books include: Fundamentals of Customer-Focused Management, Services Marketing Self-Portraits: Introspections, Reflections and Glimpses from the Experts, and Interactive Services Marketing, 3rd Ed.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
SOUTH WESTERN EDUC PUB
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
1285057139
ISBN 13 
9781285057132
Einband
Taschenbuch
Anzahl der Seiten
261
Kontakt zum Hersteller
Cengage Learning
https://www.cengageasia.com/

5191 Natorp Blvd
Mason
OH
45040
USA
Verantwortliche Person
Nicht verfügbar