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Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - Hardcover

Pulizzi

 
9781264774456: Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
Hardcover
ISBN 10: 1264774451 ISBN 13: 9781264774456
Verlag: McGraw Hill, 2023

Inhaltsangabe

From the "godfather of content marketing"-this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3

When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach-which includes everything from blogging to YouTube videos to social media-is the core of most organizations' marketing plans.

Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the "creator economy," it shows how to update existing content and make new content that performs in strategic ways. Updates include:

  • New content models, structures, and opportunities
  • Content entrepreneurship, content mergers and acquisitions
  • Subscriptions and audience building
  • Team structure, importance of community, DAOs, and creator networks
  • Content options, NFTs, and discord servers
  • Making data-driven decisions to optimize content performance

Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

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Über die Autorin bzw. den Autor

Joe Pulizzi is founder and chief content officer for Junta42, the leading online resource for content marketing.

Von der hinteren Coverseite

“There's a reason some of the best companies in the world have used content marketing as a critical component of their growth. It provides long-term leverage. This is the definitive guide to doing content marketing well—and making it epic.”
—Dharmesh Shah, Cofounder and CTO, HubSpot

"Strategy, operations, tactics, inspiration: It's all here, packaged for you as your guide to a modern content marketing age."  
—Ann Handley, Wall Street Journal bestselling author of Everybody Writes

“Intelligent, clear, and comprehensive. Pulizzi and Piper's monumental contribution to the modern marketing landscape cannot be missed. The 2nd edition of Epic Content Marketing is the only book every content creator must read and then read again.”
—Andrew Davis, global keynote speaker and bestselling author

“Organizations that educate and inform instead of interrupt and sell attract interested people and grow business! Joe and Brian show you how to implement the ideas of content marketing so you can build passionate fans too.”
—David Meerman Scott, bestselling author of 12 books, including Fanocracy and The New Rules of Marketing & PR

“This book is a fantastic resource for content marketers of all levels. Whether you’re just getting started or super advanced, it is useful, helpful and relevant. Joe and Brian do a phenomenal job of capturing what makes content marketing a foundational discipline in any modern marketing mix.” 
—Amanda Todorovich, Executive Director, Content Marketing, Cleveland Clinic

“The quintessential guide to content marketing strategy, operations, and success. Every business needs content marketing--thus every business person needs this new edition of Epic Content Marketing.”
—Jay Baer, New York Times bestselling author

“If there was ever a textbook for the practice of content marketing, Epic Content Marketing is it.”
—David Siegel, CEO Meetup and author of Decide & Conquer

"An easy-to-digest blueprint for what you must know about content marketing. Not only does it clearly lay out what actions to take today, but it also gives us a roadmap into the future of content marketing." 
—A. Lee Judge, Founder of Content Monsta

"Joe and Brian just put a new shine on a classic marketing text! Essential for any marketing library."
—Mark Schaefer, author of Marketing Rebellion

"Packed with useful resources and real-life examples, this is a must-read for every marketing team. Joe and Brian break down not only how to effectively create and execute a content marketing strategy, but also why it works. You will be inspired and motivated to take your marketing efforts to the next level."
—Ruth Carter, content marketing speaker, author, entrepreneur, and attorney

“It’s rare that a business book balances both the rebellious spirit, and real-world practicality of what it’s like to be a modern marketing professional.”
—Robert Rose, the leading global advisor for content marketing

“The newly revised version of Epic Content Marketing has what every content marketing chef wants and needs: more, better, newer recipes. In the second edition, you'll get a ton of new recipes and ideas for improving your content marketing in useful, compact ways - just like a real cookbook.”
—Christopher Penn, Chief Data Scientist, Trust Insights








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Verlag
McGraw Hill
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
1264774451
ISBN 13 
9781264774456
Einband
Gebundene Ausgabe
Auflage
2
Anzahl der Seiten
368
Kontakt zum Hersteller
McGraw-Hill Education
https://www.mheducation.co.in/

Via Verdi, 8
Assago Milano
20090
Italien