The Metail Economy: 6 Ways For Transforming Your Business to Thrive in the Me-Centric Consumer Revolution - Hardcover

Bines, Joel

 
9781264274635: The Metail Economy: 6 Ways For Transforming Your Business to Thrive in the Me-Centric Consumer Revolution
Hardcover
ISBN 10: 1264274637 ISBN 13: 9781264274635
Verlag: McGraw-Hill Education, 2022

Inhaltsangabe

Rethink, rebuild, and re-energize your relationship with every customer for ultimate success in today’s Metail economy

Armed with computers, tablets, smartphones, and social media, today’s consumers have revolted against the marketplace status quo. Demanding a voice, and sometimes a hand, in the products they buy, these digitally empowered consumers?"Me's"?have inverted the traditional power dynamics of retail into Metail. To put it simply, your customers are now in charge, and you must recognize and embrace this fact in order to survive in new Metail economy.

From Joel Bines, one of today’s top retail brand thought leaders, The Metail Economy provides innovative methods for connecting with the Me-centric consumer and shows how to thrive in this consumer revolution. Bines provides examples of companies that have failed to address the Metail paradigm, along with those that are on the right path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival.

Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers in the Metail marketplace:

  • Curation
  • Customization
  • Category Expertise
  • Cost
  • Convenience
  • Community

Bines explains why you shouldn’t pigeonhole your business into one model, but rather develop a deep self-awareness about how your organization is viewed and valued by your customers?and focus your efforts accordingly.

Whether you’re the CEO of a global organization or starting your own clothing boutique, you must become a Metailer?and this groundbreaking book will show you how.

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Über die Autorin bzw. den Autor

Joel Bines leads the Global Retail Practice at the business consulting firm Alix Partners. He’s sought after worldwide for his advice on improving the performance of a wide spectrum of global retailers, brands, and consumer companies.

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"Evolving consumer needs are creating a new set of rules for companies. The Metail Economy does a brilliant job of highlighting what consumers expect, using powerful case studies of companies that have successfully addressed the heightened needs and wants of the most empowered generation of consumers yet. Joel Bines gives companies, big and small, key tools to succeed in this new environment."
—Hubert Joly, senior lecturer at Harvard Business School, former Chairman and CEO of Best Buy, and author of The Heart of Business: Leadership Principles for the Next Era of Capitalism

"As consumers, we each experience the shift in consumer power at retail, and Joel outlines clearly what companies must do to get ahead of the curve . . . not an option anymore."
—Sergio Zyman, bestselling author and former Chief Marketing Officer of Coca-Cola Company

"As an executive and board member, I have benefited from Joel’s direct and to-the-point personality. His 'voice' comes through loud and clear in this book. A must-read for every executive to understand the implications of what customer-centric truly means. Joel leverages his no-nonsense style to help make clear what companies must do to change their strategies before it is too late. A great action-oriented read!"
—Karen Katz, former CEO of Neiman Marcus Group

"What Bines identifies in The Metail Economy transcends commerce. The Me-centric mindset spills over into every aspect of business, from hiring and retaining talent to establishing authentic connections with all stakeholders."
—Gena Smith, SVP of HR and Head of Executive and Creative Recruitment at LVMH

"The power inversion Bines identifies is real. Companies that do not understand the lessons in The Metail Economy risk falling short with their customers and behind their competition."
—Michael Nicholson, President and COO of J. Crew Group

"The consumer revolution is upon us. The Metail Economy’s prescription is just what the doctor ordered."
—Wanda Gierhart, Global Chief Marketing and Content Officer of Cinemark

"The Metail Economy identifies an important paradigm shift affecting all companies that hope to develop long-term, profitable relationships with customers."
—Alex Gourlay, former EVP of Walgreens Boots Alliance 

"The Metail Economy identifies a critical consumer change that executives ignore at their peril."
—Miguel Leal, Global Consumer Marketing Leader (Frito Lay, Kettle, KIND, Cholula) and cofounder of SOMOS Foods

"An important and engaging book full of powerful insights and guidance. The Metail paradigm shift affects every business. Bines tells you what to do about it."
—Ali Velshi, host of Velshi on MSNBC and NBC business correspondent

"As an expert in leadership, CEO succession, and executive success, I recognize how important it is for a leader to be able to look beyond the horizon. In this book, Joel Bines provides a map to do just that, identifying a critical and largely overlooked change in the relationship between consumers and the companies that hope to serve them, explaining the change in a direct and digestible way and providing a set of ideas to help adapt legacy thinking. This book is essential reading for any executive who aspires to the C-suite and hopes to remain relevant to today’s demanding consumer."
—James M. Citrin, leader of Spencer Stuart’s North American CEO Practice and author of Leading at a Distance: Practical Lessons for Virtual Success

"Too often, men and women in business forget they are consumers. This leads them to speak about customers—and employees—as ‘they’ and ‘them,’ not as real people. By reminding us that we are all 'Mes'—and that 'Mes' are a constantly moving target that can’t be taken for granted, even for a moment—Joel Bines has fired a warning shot over the bow of complacent companies and executives as well as providing a blueprint for success today and tomorrow."
—Ryan Mathews, globally renowned futurist and storyteller, bestselling author, and CEO of Black Monk Consulting

"Every strategic or operational decision must start with your customer, so understanding consumers is critical to business success. Bines lays out a clear and compelling case for a new consumer dynamic and therefore the need for a new operating model. His prescriptions are fresh and direct, and if you hope to stay ahead of the competition, The Metail Economy is required reading."
—Chuck Rubin, former Chairman and CEO of Michaels, former CEO of Ulta, and former President of Office Depot

"If you know Joel, you know he’s a no-nonsense expert with a broad and deep understanding of retail and the consumer. His ‘voice’ is  loud and clear throughout this book that should be required reading for anyone interested in understanding today’s consumer landscape. If you don’t know Joel, after reading this book, you will want to."
—Marc Cooper, CEO of PJ Solomon

"As a designer, it is imperative that I stay ahead of my customers. The Metail Economy is by far the best articulation of today’s dynamic consumer and the challenges facing every company that serves them. This the most intuitive and relevant book I’ve ever read on the challenges and, more importantly, the opportunities in retail today. A must-read!"
—Joseph Abboud, award-winning fashion designer

"I’ve watched Joel deliver remarkable results with companies in every conceivable type of situation with equal parts intelligence, passion, insight, objectivity, and honesty for two decades. He brings the same refreshing clarity and candor to these pages. The insights here will inform and entertain. You don’t want to read this book . . . you need to read this book."
—Fred Crawford, former CEO and current board member of AlixPartners

"I dedicated my professional career to understanding and serving the consumer and can say with certainty that the paradigm shift Bines identifies in The Metail Economy is real, urgent, and misunderstood. For those reasons it is essential reading, whether you are just starting your career or leading global firms. The lessons are clear and direct and will absolutely change your thinking."
—Stephen Sadove, former Chairman of the National Retail Federation and former Retail & Consumer Executive (Kraft, Bristol-Myers Squibb, Saks Fifth Avenue)

"Joel Bines is inspired and inspiring with his book The Metail Economy. Joel and his book are helping us to reinvent the world our world needs. Based on his vast experience and pertinent intuitions, Joel Bines helps us to intelligently and significantly upgrade our offers and services."
—Stanislas de Quercize, board member of Christian Louboutin and former President and CEO of Cartier and Van Cleef & Arpels

"If I was ever in need of a 4 a.m. emergency call in retail, it would be to Joel Bines. The Metail Economy brilliantly, wittily—and engrossingly—describes the current state of emergency our beloved retail sector is in. Everyone should be making the 4 a.m. call right now, but read this first!"
—Helen David, former CMO of Harrods


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Verlag
McGraw-Hill Education
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
1264274637
ISBN 13 
9781264274635
Einband
Gebundene Ausgabe
Anzahl der Seiten
216
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar