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Connect Access Card for Marketing: The Core, 9th Edition

Roger Kerin

 
9781264209279: Connect Access Card for Marketing: The Core, 9th Edition

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**THIS PRODUCT IS A STANDALONE ACCESS CODE ONLY** The Core 9e takes a pedological approach that focuses on high engagement, personalized marketing, traditional and contemporary coverage, a rigorous framework, marketing decision making, and integrated technology. This product uses a conversational writing style and active learning techniques (cases, exercises, and testimonials) to help students personalize marketing and make career decisions. Available with Connect: a highly reliable homework and learning management solution.

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