Inhaltsangabe
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion—McGraw-Hill Connect—to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:
•The use of big data and analytical methods for decision making.
•The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.
•The issues involved in providing a seamless multichannel experience for customers.
•The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.
•The impact of globalization on the retail industry.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples.
To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students.
New to This Edition
•Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter.
•Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter.
•New cases highlight concepts and theories.
•A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion.
•Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition.
•Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills.
•Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet.
•Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.
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Reseña del editor
Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past four years. This text is the only retail management educational product in the market that offers a premium digital content companion—McGraw-Hill Connect—to provide best-in-class training. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that delineate outstanding retailers:·The use of big data and analytical methods for decision making.·The application of social media and mobile channels for communicating with customers and enhancing their shopping experience.·The issues involved in providing a seamless multichannel experience for customers.·The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.·The impact of globalization on the retail industry.
This edition builds on the basic philosophy of the previous editions but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Because the authors realize that retailing is taught in a variety of formats, a comprehensive supplemental package for instructors is provided, as well as a comprehensive online instructor's manual with additional cases and teaching suggestions. In keeping with the authors' goal of providing a "good read" for students, the conceptual material continues to be supported with interesting, current, real-world retailing examples.
To facilitate student learning, the presentation has been streamlined, both visually and pedagogically-for example, based on reviewer comments, the chapters on human resource management and store management have been combined. The unique features of McGraw-Hill's Connect support students and offer instructors a proven, effective, and expedient path to engaging and educating their students.
New to This Edition·Introductory vignettes provide an example of how a stellar retailer can be particularly successful by excelling in the subject area for that particular chapter.·Retailing views provide new and updated stories that describe how particular retailers deal with the issues raised in each chapter.·New cases highlight concepts and theories.·A regularly updated blog contains relevant, in-the-news content related to the course material, summaries, and discussion questions of recent retailing articles-all of which are associated with specific chapters so that instructors can use them to stimulate class discussion.·Graphics in each chapter provide critical, up-to-date information and lively visuals; almost all of the photos are new to this edition.·Multimedia content, such as videos, simulations, and games, drive student engagement and critical-thinking skills.·Instructors and students gain practical experience by applying the concepts and theories using the Get Out and Do It features at the end of each chapter; these exercises suggest projects that students can undertake by visiting local retail stores or surfing the Internet. ·Continuing assignment exercise engage students in an exercise involving the same retailer throughout the course to provide a hands-on learning experience.
Biografía del autor
Michael Levy received an undergraduate and M.S. degrees in business administration from the University of Colorado at Boulder and a Ph.D. in business administration from Ohio State University. He is the Charles Clarke Reynolds Professor of Marketing Emeritus at Babson College and CEO of RetailProf LLC. Dr. Levy received the inaugural ACRA Academic Lifetime Achievement Award; the 2009 Lifetime Achievement Award, American Marketing Association, Retailing Special Interest Group; the Babson Faculty Scholarship Award; and the Distinguished Service Award, Journal of Retailing. Marketing Educator rated him one of the best researchers in marketing. Dr. Levy has published more than 50 articles in leading marketing and logistics journals and is co-author of the sixth edition of Marketing. He has performed research projects with major retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn's, Neiman Marcus, ProfitLogic, and Zale Corp.
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