Strategic Management of Technological Innovation - Hardcover

Schilling, Melissa

 
9781260087956: Strategic Management of Technological Innovation
Hardcover
ISBN 10: 1260087956 ISBN 13: 9781260087956
Verlag: McGraw-Hill Education, 2019

Inhaltsangabe

Melissa Schillings Strategic Management of Technological Innovation, is the #1 innovatoin strategy text in the world.  It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading.  It is designed to be a primary text for courses in strategic management and innovation and new product development.  It is written with the needs of both business students and engineering students.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schilling’s research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. 

Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimer’s Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations
 

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
McGraw-Hill Education
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
1260087956
ISBN 13 
9781260087956
Einband
Gebundene Ausgabe
Auflage
6
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar

Weitere beliebte Ausgaben desselben Titels

9781260565799: ISE Strategic Management of Technological Innovation

Vorgestellte Ausgabe

ISBN 10:  1260565793 ISBN 13:  9781260565799
Verlag: McGraw-Hill Interamericana de Es..., 2021
Softcover